SEO Tips, Tricks and Best Practices

City Hive is an e-commerce platform as opposed to a website platform. We work to optimize SEO from the outset, so you have time to focus on making sales instead of improving SEO by hand.

This feature is available with the following subscription plans. Merchants not on one of these plans will be automatically upgraded
  • Pro
  • Expert
 What does City Hive do for SEO?
  1. Sitemaps - City Hive generates 3 different sitemaps to boost indexing by all search engines and crawlers. Two of these maps are automatically submitted to Google, and the third map lives directly in the footer links. You can view these sitemaps in your Google Search Console, which you can access here.

  2. Speed - City Hive Serverless Sites function at twice the speed of our competitors, offering customers a better shopping experience and improving the site’s ranking on Google Search. To check your website's speed and performance, you can visit Google's pagespeed.web.dev
  3. Schema - On each City Hive page, the schema is updated to include business info (think address, type of store, and other basic info) as well as information pertaining to the page content. The schema for our product pages includes the product name, description, image, pricing, and who’s selling it.
  4. Breadcrumbs - City Hive feeds google “breadcrumbs”, or pieces of information to show where a product comes from (i.e. the product itself, the category, the view, and then at the highest level the site). This helps the search engine figure out the type of product a store is selling and can contribute to a better results display when searching. (i.e displaying Wine > Sparkling > La Marca Prosecco, better experience and eye-catching)
  5. Information Credibility - Given our database of names, descriptions, and other product information, websites using this information for their products are deemed trustworthy and credible.

What can you do to improve SEO?

  1. Add a site description - We offer our customers the option to add customized site descriptions. These descriptions will show up for the main site as well as product pages. Want to update yours?  Update the site title directly through your studio page.
  2. Add a site title - Is your store name just not packing enough of a punch? City Hive offers the ability to expand this by adding a site title. Want to update yours?  Update the site description directly through your studio page.
  3. Improve product content - Updating product information with detailed descriptions, high quality images, and accurate tags helps search engines understand your content and reach the right audience. Learn how to make these updates here.
  4. Update and create content in the pages section of your studio
    1. Click the pencil on the page you'd like to customizeScreenshot 2025-10-31 at 12.22.29
    2. Add unique page metadata, title, description, image, and tags, that reflect the page’s content. Clear titles and descriptions help Google understand your page and boost search rankingsScreenshot 2025-10-31 at 14.55.18Screenshot 2025-10-29 at 11.18.27Screenshot 2025-10-29 at 11.19.32Screenshot 2025-10-29 at 11.21.55
    3. Open the Pages Editor under the 'Design It' section of the editor Screenshot 2025-10-31 at 12.29.17 PM
    4. Add headings to the page to highlight important contentScreenshot 2025-10-31 at 14.59.11
    5. Add alt text to all images to help Goole understand what the image is and populate it in search

Start by adding custom content to your "Homepage", “Shop Page”, “Shop Wine", “Shop Spirits” and “Shop Beer” pages as these are the pages with the highest traffic. This should include original content to help Google understand what the page is about and any search terms you believe customers are searching for on Google.

You can also use Google Search Console to see which search terms bring people to your site and use that information to create more effective content.