City Hive is working on creating a two tier analytics platform that will seamlessly integrate your website and mobile app analytics into the Merchant Dashboard without you or your staff having to set up anything on your end.
We don't support analytic properties from third parties or other agencies within our platform. This is so that we can maintain the integrity of the data collection and keep improving the platform. Google Analytics
What is it?
From Google - "Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications." Our team will create a Google Analytics account for your store and share access with you and your team.
What does it do?Once installed, you can track your store's digital traffic, conversions, and ROI from any paid advertisements.
- Traffic - Learn more about your audience and where they are coming from and how they interact on your website and mobile app
- Conversions - See purchases, add to carts, newsletter signups, and more on a summary or individual level
- ROI - If you use Google Ads or another paid ad source, you can track the campaigns using Google Analytics
Once we create an account for your store, we will add your Google Analytic tracking property to your website and mobile app. We will set up the industry standard events to track for your mobile app and website. You'll then receive access to the account via email and begin to see results immediately.
Coming Soon - In the next app version update #167, your Google Analytics tracking will now include app data
Facebook Analytics
What is it?
Facebook offers several different products that we support for installation on your mobile app and website. Currently supported are Facebook Pixel on both your website and mobile app, Facebook SDK for your mobile app, and finally Facebook Analytics which aggregates all facebook tracking data. Our team can create a pixel under our account for your store and share access with you and your team or set up your store's mobile app to include the SDK linked to your Facebook page.
What does it do?Once installed, you can track your store's digital traffic, conversions, and ROI from any paid advertisements.
- Traffic - Learn more about your audience and where they are coming from and how they interact on your website and mobile app
- Conversions - See purchases, add to carts, newsletter signups, and more on a summary or individual level
- ROI - If you use Facebook Ads, you can track the campaigns using Facebook Analytics
Facebook Pixel - We will create a pixel tracking code under our account and then add it to your website and mobile app. We will set up the industry standard events to track for your mobile app and website. You'll then need to add us as a Facebook Business Partner so that we can share access receive access and begin to see results immediately. Click here to see how to add us as a Facebook Business Partner.
Facebook SDK - With the SDK, you can track mobile app installs and run paid campaigns that incentivize your potential customers to download your mobile app. This requires a new app update on our end.
Coming Soon - In the next app version update #167, your Facebook Pixel tracking will now include app data