Adding brand content is an easy win and greatly improves consumer and trade interaction with your brand and product portfolio.
Each product is associated with a brand and you can also upload brand images and descriptions to improve your search representation on websites.
When a consumer begins to search for your product on a retailers' website, your brand logo and description will appear in the search bar with specific products listed below. When clicked, the brand icon will open to a brand page that includes all of the products within brand portfolio carried by that retailer.
With respect to trade marketing, it's important to note that merchants have a similar dashboard as suppliers and distributors and can view their product inventory by individual product listing or by brand. When a merchant opens your brand page on their dashboard, all of your brand content is available to them, including brand images, descriptions and social links.
All edits go under review and can be monitored in the " Modification Offers " section of your dashboard. Modifications typically take 48hours for approval.