SMS marketing has emerged as a powerful tool for businesses to engage with their customers effectively. With an astonishing 98% open rate and a 45% click-through rate, SMS offers unparalleled opportunities to connect with customers.
This feature is available with the following subscription plans. Merchants not on one of these plans will be automatically upgraded
- Pro
- Expert
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Did you know that more than 90% of people read a text message within the first three minutes of receiving it? This highlights the immediacy and effectiveness of SMS marketing!
Tastings/Events
Invite subscribers to exclusive events such as wine tastings with personalized messages to encourage RSVPs.
Ex: "Join us for an exclusive wine tasting event this Sat at 5PM with Your Liquor Store! Limited spots. RSVP now: [Link]"
Personalized Recommendations
Utilize customer data to offer personalized recommendations tailored to individual preferences.
Ex: "We thought you might enjoy our NEW Argentinian Malbec. Buy now at a special intro price for you from Your Liquor Store: [Link]"
Exclusive Promotions
Offer exclusive discounts or promotions to SMS subscribers to foster a sense of exclusivity and loyalty.
Ex: "Just in for SMS club members: 20% off our new craft beer collection until Sun from Your Liquor Store! Shop now: [Link]"
Flash Sales
Create a sense of urgency by announcing flash sales with limited-time offers.
Ex: "Today Only: 20% off flavored vodkas until 8PM at Your Liquor Store! Stock up now: [Link]"
Birthday Discounts
Celebrate customers' birthdays with special discounts or offers to enhance customer satisfaction and loyalty.
Ex: "Happy Birthday, ___! Celebrate with 25% off your next purchase this month at Your Liquor Store: [Link]"
Maximizing Message Engagement
- Keep it Short: Stick to <160 characters to ensure concise and impactful messages.
- Timing Matters: Send messages between 9am-8pm to respect recipients' schedules.
- Clear Call-to-Action (CTA): Provide a specific and immediate action for recipients to take.
- Message Frequency: Limit sends to 1-2 per week to avoid overwhelming subscribers and high unsubscribe rates.
- Clear Language Use: Maintain message clarity by avoiding text-speak and excessive abbreviations.
- Segment Your Audience: Tailor messages based on customer preferences to enhance relevance and engagement.
Please note that there is an additional cost for SMS campaigns. Each SMS message sent incurs a charge of 1.8 cents, which will be billed to your account.
By implementing these best practices and creative strategies, City Hive merchants can harness the full potential of SMS marketing to engage customers, drive sales, and build lasting relationships!
Feel free to schedule a time with your account manager here for further information.