Best Practices for Mastering SMS

SMS marketing has emerged as a powerful tool for businesses to engage with their customers effectively. With an astonishing 98% open rate and a 45% click-through rate, SMS offers unparalleled opportunities to connect with customers.

1. Tastings/Events

Invite subscribers to exclusive events such as wine tastings with personalized messages to encourage RSVPs. For example:

"Join us for an exclusive wine tasting event this Sat at 5PM with Your Liquor Store! Limited spots. RSVP now: [Link]"

2. Personalized Recommendations


Utilize customer data to offer personalized recommendations tailored to individual preferences. For instance:

"We thought you might enjoy our NEW Argentinian Malbec. Buy now at a special intro price for you from Your Liquor Store: [Link]"

3. Exclusive Promotions


Offer exclusive discounts or promotions to SMS subscribers to foster a sense of exclusivity and loyalty. For example:

"Just in for SMS club members: 20% off our new craft beer collection until Sun from Your Liquor Store! Shop now: [Link]"

4. Flash Sales


Create a sense of urgency by announcing flash sales with limited-time offers. For instance:

"Today Only: 20% off flavored vodkas until 8PM at Your Liquor Store! Stock up now: [Link]"

5. Birthday Discounts


Celebrate customers' birthdays with special discounts or offers to enhance customer satisfaction and loyalty. For example:

"Happy Birthday, Monika! Celebrate with 25% off your next purchase this month at Your Liquor Store: [Link]"


Maximizing Message Engagement:

  1. Keep it Short: Stick to <160 characters to ensure concise and impactful messages.
  2. Timing Matters: Send messages between 9am-8pm to respect recipients' schedules.
  3. Clear Call-to-Action (CTA): Provide a specific and immediate action for recipients to take.
  4. Message Frequency: Limit sends to 1-2 per week to avoid overwhelming subscribers and high unsubscribe rates.
  5. Clear Language Use: Maintain message clarity by avoiding text-speak and excessive abbreviations.
  6. Segment Your Audience: Tailor messages based on customer preferences to enhance relevance and engagement.

Did you know: More than 90% of people read a text message within the first three minutes of receiving it, highlighting the immediacy and effectiveness of SMS marketing.

By implementing these best practices and creative strategies, City Hive merchants can harness the full potential of SMS marketing to engage customers, drive sales, and build lasting relationships.