How to Create a Customer Group
Creating a customer group based on specific criteria enables targeted content delivery, ensuring that promotions and offerings resonate with a specific audience.
-
Begin on the Customer section under Customer Groups
-
Click on
at the top right of the page next to the search bar -
Create a title for your customer group to describe the group where it says Add Group Title
-
Define Customer Group into three sections "Field", "Operation", and "Value"
-
The easiest way to create a group is by selecting "tags array" in the "field" section
-
In the "operation' section select 'includes"
-
In the “value” section add the tag that is added to the customers who you would like to be included in the customer group - for example “wine”
-
The customers who will be included in the group based on the areas tagged will appear in a list on the right
-
-
Click Add Parameter and repeat steps a, b, c, d to add additional definitions to make the customer group more specific
-
Click Save on the top right corner to create and save your new product group