---
title: How to Create a Customer Group
description: Creating a customer group based on specific criteria enables targeted content delivery, ensuring that promotions and offerings resonate with a specific audience.
---

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# How to Create a Customer Group

## Creating a customer group based on specific criteria enables targeted content delivery, ensuring that promotions and offerings resonate with a specific audience.

1. **Begin on the Customer section under [Customer Groups](https://merchants.cityhive.net/#!/ffffff/customer_groups)**
2. **Click on ![Screenshot 2026-02-26 at 2.54.01 PM](https://support.cityhive.net/hs-fs/hubfs/Screenshot%202026-02-26%20at%202.54.01%20PM.png?width=23&height=22&name=Screenshot%202026-02-26%20at%202.54.01%20PM.png) at the top right** of the page next to the search bar
3. **Create a title for your customer group** to describe the group where it says Add Group Title
   
   **![](https://lh7-us.googleusercontent.com/Zd--3sKqgjwcxlwyhLY1P9xN_g2g_wpiO75r_R-pIHQTq1fALzuCCAnMEISfpu3MHHI1QyZgnz713wKJbnYBKHr_y4rUO1YuCVMjDxDtdgT-kE8SbjZ7uFBLgXK0-XvQzUw00Olwe1VimvBWLSI0tjo)**
4. **Define Customer Group into three sections** "Field", "Operation", and "Value"
   
     1. The easiest way to create a group is by selecting "tags array" in the "field" section
     2. In the "operation' section select 'includes"
     3. In the “value” section add the tag that is added to the customers who you would like to be included in the customer group - for example “wine”
     4. The customers who will be included in the group based on the areas tagged will appear in a list on the right
   
   **![](https://lh7-us.googleusercontent.com/i8UhImotridZG6lBJz4V5eLiPssMK_bdXo4gKLhiEpTq98SKKpUPO3_tEbXJLgZj4fY6K-69fazQskEvonWwNmv7Z4OBZh_KoDSEYtSvgjZ8YDZSKk6F9gBrhtNE3TRCvYjYtndrONsM4xK26HdLF3k)**
5. **Click Add Parameter** and **repeat steps a, b, c, d** to add additional definitions to make the customer group more specific
6. **Click Save on the top right corner** to create and save your new product group ![](https://lh7-us.googleusercontent.com/B_uwYwdZVAb5EQnXr5bmY0RGJUVOkeUMlj4-ZZ2kyaRX__vkg6KHA7QLBQcuQuWILhFd-EHWGg2IkckcwYs0gIzCnbAorfs5KAZw652SNk-qZ6sleP5yP6oPVDK2ggrcCd45YT96HJF_dpyXfFSiGzg)

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