Creating a customer group based on specific criteria enables targeted content delivery, ensuring that promotions and offerings resonate with a specific audience.
The customer group feature is available with the following subscription plans. Merchants not on one of these plans will be automatically upgraded upon creating a customer group.
- Pro
- Expert
Popular examples of Customer Groups include:
- Wine Lovers
- Tequila Fans
- Begin on clicking the “customers” page under the “studio” section
- Click on “Bulk Actions” at the top of the page and click “Create a Group” to create a new customer group
- Create a title for your customer group to describe the group where it says “Add Group Title”
- Define “Customer Group” into three sections “Field”, “Operation”, and “Value”
- The easiest way to create a group is by selecting “tags array” in the “field” section
- In the “operation” section select “includes”
- In the “value” section add the tag that is added to the customers who you would like to be included in the customer group - for example “wine”
- The customers who will be included in the group based on the areas tagged will appear in a list on the right
- Click “add parameter” and repeat steps a, b, c & d to add additional definitions to make the customer group more specific
- Click “save” on the top right corner to create and save your new product group