--- title: Product Analytics Overview description: This article provides a comprehensive guide to the Analytics Products page, helping you understand your sales performance and inventory. You will learn how to navigate the page, interpret key metrics, and identify product trends and stock health. --- [Skip to content](https://support.cityhive.net/product-analytics-overview#main-content) [Contact Us](https://support.cityhive.net/kb-tickets/new?hsLang=en) [Customer portal](https://support.cityhive.net/tickets-view?hsLang=en) ![City Hive Logo-2.png\]](https://support.cityhive.net/hs-fs/hubfs/City%20Hive%20Logo-2.png?width=62&height=60&name=City%20Hive%20Logo-2.png) Open main navigation Close main navigation - [Contact Us](https://support.cityhive.net/kb-tickets/new) - [Customer portal](https://support.cityhive.net/tickets-view) We're here to help! - There are no suggestions because the search field is empty. 1. [City Hive Support](https://support.cityhive.net/?hsLang=en) 2. [Overview & Reports](https://support.cityhive.net/overview-reports?hsLang=en) # Product Analytics Overview # [Analytics: Products Overview and Performance Management](https://app.guidde.com/playbooks/9BX2hRRRn5AYVtKkdew275) This article provides a comprehensive guide to the Analytics Products page, helping you understand your sales performance and inventory. You will learn how to navigate the page, interpret key metrics, and identify product trends and stock health. ### 1. Overview of the Products Analytics Page The Products analytics page offers a detailed breakdown of your sales by product, type, and stock level for any chosen date range. It is organized into seven distinct sections, providing a comprehensive view of your product performance. These sections include Sales, Revenue & Margin, Top 100 Products, Types, Subtypes, Trending Up/Down, and Stock Health. Each section is designed to give you specific insights, and you'll find a print icon in the top right corner of every section for easy reporting. ![Overview of the Products Analytics Page](https://static.guidde.com/v0/qg%2FC9EQuOKYKCMzwY5ensx7YRMrfqC2%2F9BX2hRRRn5AYVtKkdew275%2FnrArYSDYaQrxA36gAdewXm_doc.png?alt=media&token=ac81b23f-e8ab-42d9-b2f9-e79c1ac14ce9) ### 2. Navigating to the Products Overview Page To begin, sign in to the CityHive merchant portal at merchants.cityhive.net. Once logged in, navigate to the Analytics section, then select Overview, and finally, Products. This path leads you directly to the page we are discussing, where all the information covered in this article is located. Each section of this page will be explored in detail through the subsequent steps. ![Navigating to the Products Overview Page](https://static.guidde.com/v0/qg%2FC9EQuOKYKCMzwY5ensx7YRMrfqC2%2F9BX2hRRRn5AYVtKkdew275%2FcT7GPpKkcaYk89wUxMUnHW_doc.png?alt=media&token=7a8e9120-3ea6-426f-af58-a9620372896a) ### 3. Selecting Your Data's Date Range A crucial first step is to choose your desired date range using the selector at the top right of the page. This selector displays the currently selected period, such as "Last 30 days," along with the exact dates. The "Compare to" feature shows the earlier period against which all numbers are measured, providing valuable context for performance changes. Simply click the arrow to adjust the range, and every section on the page will automatically update to reflect your selection. ![Selecting Your Data's Date Range](https://static.guidde.com/v0/qg%2FC9EQuOKYKCMzwY5ensx7YRMrfqC2%2F9BX2hRRRn5AYVtKkdew275%2FaaNXXgjZHgTGJuHGo4x5y8_doc.png?alt=media&token=b4d4c884-cc2f-47d1-b31a-e847e7499cc6) ### 4. Understanding the Sales Summary The Sales summary provides a quick overview of your product performance. It includes an estimated sales notice, indicating that sales prior to inventory ledger integration are estimated from POS stock changes at shelf price. This section features four key performance indicator cards: Products Sold, Product Revenue, Gross Profit, and Gross Margin. Each card includes a badge showing the percentage change compared to the previous period, with green arrows indicating an increase and red arrows a decrease. Margin changes are specifically shown in points. ![Understanding the Sales Summary](https://static.guidde.com/v0/qg%2FC9EQuOKYKCMzwY5ensx7YRMrfqC2%2F9BX2hRRRn5AYVtKkdew275%2FgAhZ9MuhYF6FZS8E2k3rso_doc.png?alt=media&token=bc55d924-25cb-4a1a-9899-5c4c7baba091) ### 5. Analyzing Revenue and Gross Margin Trends The Revenue and Gross Margin chart visually represents daily performance within your chosen date range. The teal bars illustrate daily revenue, which you read on the left axis. The amber line tracks the Gross Margin percentage, read against the right axis. The bottom axis lists each day in the range, allowing you to easily spot outliers. For instance, in a 30-day example, you might observe revenue spikes on a specific Sunday and margin dips on a particular Tuesday, highlighting important trends. ![Analyzing Revenue and Gross Margin Trends](https://static.guidde.com/v0/qg%2FC9EQuOKYKCMzwY5ensx7YRMrfqC2%2F9BX2hRRRn5AYVtKkdew275%2F7G7Hnsrd8iwVoobsxZDfgU_doc.png?alt=media&token=742185f3-c8d8-42d8-81ee-633bbeaf6b82) ### 6. Exploring Top 100 Products by Revenue The Top 100 Products by Revenue section presents a detailed table of your best-selling items. The columns include Name, Units, Gross Profit, Revenue, and Margin, and you can click any heading to sort the data. Below each product name, you'll find additional details like SKU, UPC, size, and for wine, the vintage. Products marked "New" indicate no sales in the comparison period. Percentages and arrows show performance changes, with green for increases and red for decreases, while a dash signifies no change data. You can scroll within the table to view all 100 products. ![Exploring Top 100 Products by Revenue](https://static.guidde.com/v0/qg%2FC9EQuOKYKCMzwY5ensx7YRMrfqC2%2F9BX2hRRRn5AYVtKkdew275%2FpM5myWrEuAwf2oB1yVc8DF_doc.png?alt=media&token=50acfcff-8dbb-4bfd-aee6-db6912b548f0) ### 7. Revenue Breakdown by Product Category The Types section breaks down revenue by product category, offering both a pie chart and a detailed list. The pie chart visually represents each type's revenue share of the total. The accompanying table provides more granular data, including Units, Gross Profit, Revenue, Revenue Change, and Margin for each product type, comparing it to the previous period. You can sort any column by clicking its heading arrow to analyze categories like Wine, Spirits, Beer, and other listed types. ![Revenue Breakdown by Product Category](https://static.guidde.com/v0/qg%2FC9EQuOKYKCMzwY5ensx7YRMrfqC2%2F9BX2hRRRn5AYVtKkdew275%2FqDXU8vheR48F2d4UVXcG2E_doc.png?alt=media&token=0c6c1f6d-254e-40fd-ac19-08f58e17bc13) ### 8. Detailed Look at Product Subtypes Delving deeper, the Subtypes section offers a more granular look inside each product type. For example, Wine can be further split into Red and White subtypes. The table includes a "Type" column, allowing you to easily identify which broader category each subtype belongs to. The "Other" category groups the remaining 113 subtypes, representing a significant portion of the total revenue. This breakdown helps in understanding performance at a more specific product level. ![Detailed Look at Product Subtypes](https://static.guidde.com/v0/qg%2FC9EQuOKYKCMzwY5ensx7YRMrfqC2%2F9BX2hRRRn5AYVtKkdew275%2F8NFinHpc2fQCM2Zueaiazm_doc.png?alt=media&token=5c0308cc-29a3-459e-bf4f-67d7d7dec5f2) ### 9. Identifying Trending Products The "Spot movers: Trending Up and Trending Down" section highlights products with significant revenue changes. It features two tables: one for the Top 100 Trending Up by Revenue and another for the Top 100 Trending Down by Revenue. Products marked "New" had no sales in the comparison period, while a $0 revenue row with a 100% drop indicates a product that has stopped selling. This allows you to quickly reorder what is rising and review what is falling, informing your inventory and marketing strategies. ![Identifying Trending Products](https://static.guidde.com/v0/qg%2FC9EQuOKYKCMzwY5ensx7YRMrfqC2%2F9BX2hRRRn5AYVtKkdew275%2F7sd6ubB5PSnat7Mhj7LcYB_doc.png?alt=media&token=82bd32d1-3cb7-460a-9ab9-452620a04edf) ### 10. Assessing Product Stock Health Checking Stock Health is crucial for efficient inventory management. This section presents five distinct stock status cards: Healthy, Low Stock, Overstock, Dead Stock, and Out of Stock. Low Stock products, with under seven days of supply, require immediate reordering. Overstock and Dead Stock represent cash tied up in products that sell slowly or not at all, suggesting a need to consider discounts or promotions. Each group's inventory value is clearly displayed with dollar values. ![Assessing Product Stock Health](https://static.guidde.com/v0/qg%2FC9EQuOKYKCMzwY5ensx7YRMrfqC2%2F9BX2hRRRn5AYVtKkdew275%2FvmA5aVE4cezwSZQP8Fax2W_doc.png?alt=media&token=84655853-29bf-401d-a391-3bfd0d1b3d29) ### 11. Key Actions and Recap To recap, we've covered how to start on the Analytics Overview Products page, set your date range, and interpret sales data. 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